From time to time I get asked to comment on the state of retail in the bicycle industry.
And from time to time its fun to put a few thoughts down in the blog.
I was asked if I felt consumers were supporting shops more or less than 5 years ago.
I said less.
But let me explain….I feel like people are falling in love with brands and the shops are becoming secondary….They are a vehicle….a plane. I don’t care what kind of plane I fly in (although I do like the 757 a lot)….its fine. Takeoffs = Landings and we’re good.
Back in the day before the internet, consumers relied on magazines and their local shop for info. Now, the first order in the progression is ALWAYS the internet.
And with the large retailers (BackCountry, Amazon, etc) being open 24/7 – purchasing has changed over the years.
I tell people that I don’t expect them to buy everything from our shop. To be honest, I just bought a rocketbox from Amazon because it was $75 cheaper than I could find from my distributors. Thats fine….I tell people, you need a tires and you know the exact one….Amazon has them cheaper than I can get them Wholesale.
But for that complete bike, that frameset, that wheelset, that repair….you’ll need the shop. Plain and simple. You want a Moots – come see me.
Larger bike shops may want to go head to head with each other. They can – and they should use every strength that they have out there. Its just like a bike race or any sporting event. Use your advantages – defend your weaknesses. Survive and grow. Small shops should be efficient, nimble and personal. Don’t bring a knife to a gun fight – and don’t walk into a battle that you are sure to loose.
So, to the consumer, support your local shop, or the shop you identify as local as much as you can. I prefer the local farmers market down the street – but I’d be lying if I said that I never ever shop at big box stores.
Alright, speaking of stores…our friends at Red Rock Bicycles had a flood with all the rain we had Friday and
Seeing this image made my heart sink….I know exactly what its like to have a misadventure….Yikes. Red Rock is one of the shops that we refer out to a bunch in St. George..so go on in and spend some money – they need it.
At our own shop, it was time to rip out the crappy deck out back and get started on the new one.
Note my cat supervisor “Chewy” on the job.
And with that I’m going to get back to work…because that daylight isn’t going to last all day.